During the recent economic downturn casinos are spending less to replace equipment on the gaming floor and looking for new ways to market their offerings, so game developers like Bally Technologies are looking for new ways to help their customers maximize their investments.
Bally Technologies went live with its first floor wide installation of its iView Display Manager this week at Galaxy Entertainment’s StarWorld Casino in Macau.
The iView Display Manager delivers interactive player communication and messaging experience without interruption of game play. Through picture in picture technology casinos can provide innovative floor-wide bonusing games, games-within-a-game, watermark messages and announcements, celebrations of important wins, targeted marketing messages, players’ club information and customer-service features on a number of gaming devices.
The IView is backwards compatible with games manufactured by Aristocrat Technologies, Bally Technologies, IGT, and WMS.
“Partnering with Galaxy Entertainment Group on the floor-wide implementation of iVIEW DM has been such a rewarding experience for Bally Technologies,” said Richard Haddrill, Bally’s Chief Executive Officer. “iVIEW DM is generating excitement among StarWorld’s customers with applications and information available to them right at the game.”
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