Being a popular choice among the younger generation, MTV’s new online casino is sure to attract a number of interest gamblers.
While there is already an exciting line of games available on the MTV website, “UpYourBingo” is taking a different approach. Powered through Dragonfish, the UK and Ireland branch of MTV will launch its first online casino site in August.
Through a deal signed earlier this year with parent company 888 Gaming, the site will utilize Dragonfish bingo software to offer its users the games that many have already come to know on other sites also powered by Dragonfish.
The site however will only be available in the UK and Ireland.
Gigi Levy, Acting Managing Director of Dragonfish and CEO of 888 Holdings commented on the deal by saying, “MTV Networks is an internationally renowned brand, and we are proud to launch their first entry into online gaming. The strength of Dragonfish’s bingo product offering, coupled with MTV Networks’ marketing reach, provides an exciting platform from which to build a successful partnership.”
“At a time when the market for online games and virtual worlds is continuing to grow, collaborations such as this one provide responsible and enjoyable gaming opportunities for our audience.” said Philip Bourchier O’Ferrall, SVP, Digital Media, MTV Networks International.
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