Bally Technologies has introduced a new form of media management, allowing resort operators to send marketing messages, casino and resort promotions and even allow players club members to access account information and special features, customized just for them.
Through Bally TV, resorts can now offer guests a number of personalized customer service options not available with other in room TV programs.
The first installation went live this week at the Miccosukee Resort & Gaming in Miami
“We are the first gaming systems technology provider to integrate with our systems solutions the most advanced in-room, Internet Protocol (IP)-based HD-television experience available today,” said Tom Reilly, Bally Technologies’ Vice President of System Sales — Eastern North America. “Bally TV significantly elevates customer service and gives casinos another way to communicate with players, cross-promote other casino and resort amenities, and provide easy access to player’s club information. This is an exciting roll-out for Bally, and we’re honored to be doing it with our good partners at Miccosukee.”
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